For your most important customers

Innovation Playground

Suppliers who stop bringing new ideas get commoditised and bought on price. Strategic suppliers keep finding new ways to create and demonstrate value.

  1. 1Pick one customer. AI tailors every card to them.
  2. 2Answer three cards: who, what and how.
  3. 3Shape a value proposition from what you wrote.
  4. 4Take away a one-page slide.
1

The customer

Fill in the blanks for one real customer. Click any white box to change it.

My customer isand I sell them.

Their biggest challenge right now is

A code name is fine if the customer is confidential.

2

The cards

Click a card and write your answer on it. Swap one only if it truly doesn't fit.

3:00
3

The proposition

Drop your answers into the three boxes, or shape all three from what you wrote.

Proposition for

From your cards

From where they are now, to where they could be, so that…

What they would get from you, in plain words.

One number, measured before you start and every month after.

Next: download it as a one-page slide, or save three and Curate picks the two worth testing.

4

Your shortlist

Save three and Curate picks the two worth testing with the customer.

Want more than the free version?

Run it with your teamA half-day workshop on your real key accounts, with the printed cards and me in the room.See how I work with teamsTest it on the whole buying groupOne buyer objected above. A real decision has several people. Run your proposition past all of them.Ask for early accessA deck for your industryCards written for your market and your customers, printed and online.Ask about a deck

What you type here and the AI's replies are stored so I can see how the tool is used and improve it. Use a code name if the customer is confidential. Your saved propositions also stay in this browser. If you email yourself a slide, I keep your address with that proposition and whether you asked for notes. The Localisation deck is the core 54 cards of the 2027 Localization Inspiration Cards. Privacy.