brxconsults.com
Privacy
Last updated 11 November 2026
This site is run by BRX Consults Ltd (company number 14371652). This page says what the site collects, why, and how to have it deleted. Questions go to Richard@brxconsults.com.
On every page
The site counts page views: the page, the page you came from and your screen size. It sets no cookies and carries no advertising or social media trackers.
The free tools and games
The calculators and games on the Play and Build pages work inside your browser. What you enter is not sent to me. Some remember a setting, such as your currency, in your browser's storage so it is there next time. Clearing this site's data in your browser removes it.
The one exception is the Innovation Playground, which uses AI and keeps a record. That is covered next.
The Innovation Playground
When you use the Innovation Playground, this is stored:
- What you type. The customer, what you sell, their challenge, your answers on the cards and the propositions you write.
- What the AI replies. The tailored questions, the brief, the drafted proposition, the buyer's objection and the shortlist picks.
- What you do. Dealing and swapping cards, saving, downloading a slide and clicking a link, each with the time.
- A random ID for your browser, so one visit can be read as a whole. It is not your name and is not linked to you unless you give your email address.
- Your country and the page you came from. Your IP address is not kept in the activity record.
- If you email yourself a slide: your email address, that proposition, and whether you asked for my occasional notes.
If the customer is confidential, use a code name. The tool works just as well.
Your saved propositions, card answers and the random ID are also kept in your browser's storage so they are still there when you come back.
If you email me
If you write to me, I keep your message and address in my mailbox so I can reply.
Why it is collected
- To run the Playground: the AI steps need what you typed to answer.
- To see how the site and its tools are used and improve them.
- To reply to you if you email yourself a slide or get in touch.
- To send my occasional notes on customer value, only if you ticked that box. Every note has a way to stop them.
The legal basis is legitimate interests for running and improving the site, and consent for the notes. I do not sell this information or use it for advertising.
Who else handles it
- Netlify hosts the site and runs its server code. For the Playground it also keeps a daily usage count against a scrambled form of your IP address, to stop abuse, and a copy of the email addresses of people who sent themselves a slide.
- Anthropic provides the AI. What you type in the Playground is sent to it to produce each reply.
- Supabase holds the Playground's activity record, in the EU (Ireland).
- Resend sends the email if you ask for a slide.
Some of these companies process information in the United States under their own data protection terms.
How long it is kept
Playground activity records are deleted 12 months after they are made. Email addresses of people who asked for notes are kept until they ask to stop.
Your rights
You can ask for a copy of what is held about you, ask for it to be corrected or deleted, or object to its use. Email Richard@brxconsults.com with the address you used, or the customer name and roughly when you used the Playground, and I will deal with it within a month. You can also complain to the Information Commissioner's Office at ico.org.uk.